Interactive value formation : types of crowdfunding and exchanged resources’ characteristics.
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Date
2019
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Abstract
Crowdfunding is a form of interaction between people who develop projects and those who want
to support such initiatives. This paper establishes a relationship between the types of
crowdfunding and the characteristics of utilized resources for interactive value formation in the
supporter-creator interface of crowdfunding projects. The Social Resource Theory perspective is
used to define and classify resources (love, status, information, money, goods, and service) and
types of crowdfunding (reward, donation, equity, and debt). In donation crowdfunding, the
resources exchanged have more particularistic and symbolic meanings; reward, more concrete
and non-particularistic; debt, more particularistic and concrete; and equity, more nonparticularistic and symbolic. The proposed theoretical framework helps in selecting the resources
appropriate to favor the achievement of project goals.
Description
Keywords
Formação de valor interativo, Recurso
Citation
RODRIGUES, M. D. et al. Interactive value formation: types of crowdfunding and exchanged resources’ characteristics. Revista Administração em Diálogo, v. 21, n. 3, p. 74-86, set./dez. 2019. Disponível em: <https://revistas.pucsp.br/rad/article/view/40258>. Acesso em: 10 mar. 2020.