Postponement : uma análise baseada na perspectiva histórica da literatura.
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Date
2012
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Abstract
A estratégia de postponement é cada vez mais utilizada por empresas preocupadas em gerenciar a complexidade e a variedade crescente de produtos. Em essência, o postponement (postergação) consiste em adiar o máximo possível qualquer deslocamento e/ou configuração final de produtos até que a demanda seja conhecida. Nos úl¬timos anos, o presente tema tem despertado interesse de acadêmicos e executivos em diversos países. Apesar da atenção crescente ao tema, existem ainda poucos estudos aprofundados sobre o assunto no Brasil. Neste artigo, procurou-se investigar e analisar a literatura sobre postponement, identificando os principais trabalhos publica¬dos em 61 anos de estudo sobre o tema. A pesquisa realizada neste trabalho é de natureza qualitativa, em que foi realizada uma revisão bibliográfica sobre o tema. Essa revisão bibliográfica resultou no desenvolvimento de um quadro de referência da literatura de postponement, que apresenta a síntese dos principais trabalhos pro¬duzidos sobre o tema em ordem cronológica, bem como a principal contribuição de cada um deles. Este artigo mostra que um crescente número de pesquisas foi desenvolvido sobre o tema, nesses 61 anos de pesquisa, sendo a maioria deles publicados na literatura internacional. Pesquisas sobre postponement podem ser verificadas em diferentes áreas de conhecimento e mostram sua aplicação em diferentes estágios da cadeia de suprimentos. Adicionalmente, vários trabalhos relacionam a estratégia de postponement com outros conceitos, tais como cus¬tomização em massa, cadeia de suprimentos ágil e enxuta, gestão da demanda e medição de desempenho. _____________________________________________________________________
ABSTRACT: The postponement strategy is more and more used by companies with the increasing complexity and variety of products, currently required by the market. In essence, the postponement is used to delay as much as possible the final configuration and/or movement of products and services, until the demand known. In recent years, this subject has attracted attention of scholars and executives in the several countries. Despite the increasing attention to the subject, there are few detailed studies on the subject in Brazil. The objective of this paper is to investigate and analyze the postponement literature, identifying the papers published in 61 years of study on the subject. This research is qualitative, where a literature review was realized about the subject. This literature review resulted in the development of theoretical framework, that presents a summary of the main works produced on the subject in chronological order, as the main contribution of each them. This paper showed that a growing number of papers were developed on the subject in 61 years of research, most of these being published in the international literature. Papers on postponement can be seen in different areas of knowledge and show its application in different supply chain stages. Additionally, several studies relate the postponement strategy with other concepts such as mass cus¬tomization, supply chain agile and lean, demand management, performance measurement.
ABSTRACT: The postponement strategy is more and more used by companies with the increasing complexity and variety of products, currently required by the market. In essence, the postponement is used to delay as much as possible the final configuration and/or movement of products and services, until the demand known. In recent years, this subject has attracted attention of scholars and executives in the several countries. Despite the increasing attention to the subject, there are few detailed studies on the subject in Brazil. The objective of this paper is to investigate and analyze the postponement literature, identifying the papers published in 61 years of study on the subject. This research is qualitative, where a literature review was realized about the subject. This literature review resulted in the development of theoretical framework, that presents a summary of the main works produced on the subject in chronological order, as the main contribution of each them. This paper showed that a growing number of papers were developed on the subject in 61 years of research, most of these being published in the international literature. Papers on postponement can be seen in different areas of knowledge and show its application in different supply chain stages. Additionally, several studies relate the postponement strategy with other concepts such as mass cus¬tomization, supply chain agile and lean, demand management, performance measurement.
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Keywords
Postponement, Estratégias de produção, Customização em massa, Postponement, Mass customization
Citation
FERREIRA, K. A.; ALCÂNTARA, R. L. C. Postponement : uma análise baseada na perspectiva histórica da literatura. REBRAE. Revista Brasileira de Estratégia, v. 5, p. 165/2-178, 2012. Disponível em: <http://www2.pucpr.br/reol/pb/index.php/rebrae?dd99=issue&dd0=413>. Acesso em: 09 abr. 2015.