The role of beliefs and behavior on facebook : a semiotic approach to algorithms, fake news, and transmedia journalism.
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Date
2019
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Abstract
This article discusses, from a Peircean semiotic perspective, (1) the logic of algorithms
employed by Facebook to foster audience engagement as it relates to the spreadability of
fake news in the context of transmedia journalism, and (2) how our own methods of
fixation of beliefs influence this process. The methodological approach encompasses a
qualitative conceptual study of Peircean semiotics, focusing on concepts such as truth,
reality, representation, fixation of beliefs, and collateral experiences, as a proposition to
investigate the relationship between algorithms, fake news, and transmedia journalism.
The research findings point to the fact that social media networks such as Facebook have
their share of responsibility in the current fake news furor, but audiences are also involved
in this issue as their behavior and beliefs play an important role in feeding Facebook’s
algorithms.
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Keywords
Fixation of beliefs, Peircean semiotics
Citation
BORGES, P. M.; GAMBARATO, R. R. The role of beliefs and behavior on facebook : a semiotic approach to algorithms, fake news, and transmedia journalism. International Journal of Communication, v. 13, p. 603-618, 2019. Disponível em: <https://ijoc.org/index.php/ijoc/article/view/10304>. Acesso em: 06 fev. 2019.