Product value dimensions and strategic decisions.
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Date
2018
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Abstract
Although the product value is a central element in the competitive strategy, it has not been
properly discussed in theoretical models. The authors have found no clear analysis of cause-
-and-effect relationships between the product value and the strategic decision issues in the
literature. Regarding this theoretical gap, the present article proposes a theoretical model of
the dimensions of the product value and relates these elements to the strategic decisions that
should be taken in the context of competitive strategy elaboration. The related decisions are
exploited, and guidelines for competitive strategy definition are structured. Thus, this theoretical
essay has three main contributions. First, it extends the current concept of product value through
an in-depth and detailed view. Second, it presents a direct link between product value forms and
competitive strategy. Third, it outlines a comprehensive and integrative view of the process of
competitive strategy elaboration based on product value.
Description
Keywords
Value attributes, Competitive strategy
Citation
SILVA, S. E.; CURI FILHO, W. R.; SILVA, T. A. O. Product value dimensions and strategic decisions. INOVAE - Journal Of Engineering And Technology Innovation, v. 6, p. 1-16, 2018. Disponível em: <www.revistaseletronicas.fmu.br/index.php/inovae/article/.../1322>. Acesso em: 19 fev. 2019.