Rodrigues, Maurinice DanielaInácio, Raoni de OliveiraBotelho, DelaneSandes, Fábio Shimabukuro2020-10-012020-10-012019RODRIGUES, M. D. et al. Interactive value formation: types of crowdfunding and exchanged resources’ characteristics. Revista Administração em Diálogo, v. 21, n. 3, p. 74-86, set./dez. 2019. Disponível em: <https://revistas.pucsp.br/rad/article/view/40258>. Acesso em: 10 mar. 2020.2178-0080http://www.repositorio.ufop.br/handle/123456789/12792Crowdfunding is a form of interaction between people who develop projects and those who want to support such initiatives. This paper establishes a relationship between the types of crowdfunding and the characteristics of utilized resources for interactive value formation in the supporter-creator interface of crowdfunding projects. The Social Resource Theory perspective is used to define and classify resources (love, status, information, money, goods, and service) and types of crowdfunding (reward, donation, equity, and debt). In donation crowdfunding, the resources exchanged have more particularistic and symbolic meanings; reward, more concrete and non-particularistic; debt, more particularistic and concrete; and equity, more nonparticularistic and symbolic. The proposed theoretical framework helps in selecting the resources appropriate to favor the achievement of project goals.en-USabertoFormação de valor interativoRecursoArtigo publicado em periodicoO periódico Revista Administração em Diálogo permite o depósito da versão pós-print de um artigo. Permite remixagem, adaptação e nova criação a partir da obra para fins não comerciais desde que seja atribuído o crédito ao autor (CC BY-NC). Fonte: Diadorim <https://diadorim.ibict.br/handle/1/907>. Acesso em: 07 out. 2019.http://dx.doi.org/10.23925/2178-0080.2019v21i3.40258